Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

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Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

https://khothu vie n .comFostering consumer trust and purchase intention in B2C e-commerceA thesis submitted in fulfilment of the requirements for the

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commercee degree of Doctor of PhilosophySiddhi PittayachawanM. Eng., B. Eng.School of Business Information TechnologyBusiness PortfolioRMIT University39295Oil

Decla rationI certify that except where due acknowledgement has been made, the work IS that of the author alone; the work has not been submitted previ Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

ously, in whole or in part, to qualify for any other academic award; the content of the thesis is the result of work which has been carried out since

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

the official commencement date of the approved research program; and any editorial work, paid or unpaid, carried out by a third party is acknowledged.

https://khothu vie n .comFostering consumer trust and purchase intention in B2C e-commerceA thesis submitted in fulfilment of the requirements for the

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commercee last three years after I changed from the School of Electrical and Computer Engineering to the School of Business Information Technology, she consta

ntly guided me so I could understand how to properly conduct social science research. Her immeasurable amount of support and excellent input on both p Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

lanning and writing my research, while teaching me to be thorough, enabled me to complete this research successfully is appreciated. Furthermore, her

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

belief in my research capability consistently encouraged me to overcome many obstacles that I encountered in the research.I also would like to express

https://khothu vie n .comFostering consumer trust and purchase intention in B2C e-commerceA thesis submitted in fulfilment of the requirements for the

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce helped me to complete this research.I would like to express my appreciation to my second supervisor—Dr France Cheung. His availability for consultati

on whenever my senior supervisor was not reachable allowed me to obtain constant feedback and support for my research.I also express my gratitude to m Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

y former senior supervisor, Professor Richard Harris, at the School of Electrical and Computer Engineering, who helped me start this research.I also w

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

ould like to express my gratefulness to my former second supervisor—Mr David Jones. My research journey started as soon as he introduced me to trust i

https://khothu vie n .comFostering consumer trust and purchase intention in B2C e-commerceA thesis submitted in fulfilment of the requirements for the

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commercereciation to Siridech Kumsuprom and Naruemon Choochinprakarn who kindly helped me in translating the questionnaire, the plain language statement, and

the invitation message from English to Thai. Their sound understanding of Thai grammar allowed helped me develop questionnaire in Thai version.I also Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

would like to thank people who helped me in recruiting participants for the focus groups, particularly Jane Green, David Walter, and staff members of

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

Cross Cultures at st. Jude's Church.My thanks to Caroline Tan, Donglin Wu, Hui Chung Liang, Khanh Van La, Muhammed Azizul Islam, Tianshu Liu, and Yue

https://khothu vie n .comFostering consumer trust and purchase intention in B2C e-commerceA thesis submitted in fulfilment of the requirements for the

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce___ I express my gratitude to those who helped me administer the survey in Australia, Thailand, and UK: Professor Chris Whitaker, Wanna Learngprach, A

ssociate Professor Vanchai Sirichana, Nuntawan Wongwan, uthai Moonkaew, Assistant Professor Wichan Lertwipatrakul, Werachart Multitanon, Dr Chavalit M Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

eenuch, Dr Vivat Lauhabut, Sakda Chailaph, Tanyalak Marujiwat, Associate Professor Mondhon Sanguansemsri, Sititee Jean-Ead, Kruawan Yaemprang, Pattara

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

porn Srinuan, Piyamaporn Suwanjarernpom, Piyapanna Pittayachawan, Associate Professor Pannipa Burapachep, and Jaturong Jarernpap.In the School of Comp

https://khothu vie n .comFostering consumer trust and purchase intention in B2C e-commerceA thesis submitted in fulfilment of the requirements for the

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commercencouragement, useful feedback and support for my research, particularly Ahmad Mousa, Dr Anne Rouse, Dushantha Nimal Dissanayake, Feeba Mootheril, Hieu

Tran, Horace King, Irena Atov, Kevin Leung, Kristina Tsoulis-Reay, and Peter Goldsmith, Prue Lamont, and Suresh Venkatachalaiah.Lastly, my earnest gr Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

atitude and feeling, which cannot be expressed in words, go to my family: my parents, Paichit Pittayachawan and Pacharee Pittayachawan, and my late un

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

cle, Mr Pongsak Sammanondha, who supported me financially; and my soul mate, Mi Jin Jung, who provided me moral support throughout this venture.(V)Tab

https://khothu vie n .comFostering consumer trust and purchase intention in B2C e-commerceA thesis submitted in fulfilment of the requirements for the

Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce.....IllLIST OF FIGURES.......................................................XILIST OF TABLES.......................................................X

IILIST OF ABBREVIATIONS................................................XIV Doctoral thesis of philosophy fostering consumer trust and purchase intention in b2c e commerce

https://khothu vie n .comFostering consumer trust and purchase intention in B2C e-commerceA thesis submitted in fulfilment of the requirements for the