Nội dung chi tiết: Overviews of digital marketing in banking system
Overviews of digital marketing in banking system
TABLE OF CONTENTLIST OF FIGURELIST OF TABLELIST OF ABBREVIATIONSACKNOWLEDGEMENTS.............................................................1CHAPTER Overviews of digital marketing in banking system I : INTRODUCTION.....................................................21.1.Rationale.............................................................21.2.Research objective....................................................31.3.Research question.....................................................31.4. Overviews of digital marketing in banking systemResearch scope........................................................41.5.Research Methods......................................................41.5.
Overviews of digital marketing in banking system
1.The method of data collection.....................................41.5.2.Research process..................................................41.6 . ReTABLE OF CONTENTLIST OF FIGURELIST OF TABLELIST OF ABBREVIATIONSACKNOWLEDGEMENTS.............................................................1CHAPTER Overviews of digital marketing in banking system.............................................62.1.Digital Marketing.....................................................62.2.Digital Marketing in banking operations...............................72.3.Digital Marketing activities in Commercial bank.......................82.3.1.Differences between Tra Overviews of digital marketing in banking systemditional Marketing and Digital Marketing inCommercial bank..........................................................82.3.2.Introduction of Digital Mar
Overviews of digital marketing in banking system
keting activities in commercial banks.102.3.3.Some international experiences on applying Digital Marketing.....12CHAPTER 3 : METHOLOGY................TABLE OF CONTENTLIST OF FIGURELIST OF TABLELIST OF ABBREVIATIONSACKNOWLEDGEMENTS.............................................................1CHAPTER Overviews of digital marketing in banking system.......................174.1: Introduction of Vietnam Prosperrity Join-Stock Commercial Bank.174.1.1History of Vietnam Prosperity Join-Stock Commercial Bank....174.1.2VPBank’s emblem...................................................184.1.3Vision. Mission. Development Strategy and Core Value of VPBa Overviews of digital marketing in banking systemnk....l94.1.4Organization chart of Vietnam Prosperity Join-Stock Bank..........204.2.Analysing Digital Marketing in Vietnam Prosperity Join-Stock comm
Overviews of digital marketing in banking system
ercial Bank...................................................214.2.1. Facts of Digital Marketing in Vietnam Prosperity Join-Stock commercial Bank....TABLE OF CONTENTLIST OF FIGURELIST OF TABLELIST OF ABBREVIATIONSACKNOWLEDGEMENTS.............................................................1CHAPTER Overviews of digital marketing in banking system..........................................261.The rapid development of internet in recent years...........272.The popularity of social networking andsmart phones........293.The bank's demand for new form of marketing with many advantages.344.The development of Digital Marketing...................... Overviews of digital marketing in banking system..38TABLE OF CONTENTLIST OF FIGURELIST OF TABLELIST OF ABBREVIATIONSACKNOWLEDGEMENTS.............................................................1CHAPTER TABLE OF CONTENTLIST OF FIGURELIST OF TABLELIST OF ABBREVIATIONSACKNOWLEDGEMENTS.............................................................1CHAPTER